Social media is a great place to establish yourself or your company as a thought leader by answering common questions people have about your industry. Providing educational content not only builds trust but can also contain relevant SEO keywords to help people find you online.
Why Answer Common Searches on Social Media?
Writing content around popular searches accomplishes a few goals:
Positions you as an expert - By creating helpful, educational content around questions people have, you establish yourself as a knowledgeable thought leader. You provide value and insight vs just promoting your company.
Opportunity to teach - Many searches reveal knowledge gaps or misconceptions people have about an industry. You can create content to teach people and dispel myths.
Optimize for SEO - Incorporating common keyword searches into content allows it to be found by people looking for that information online. This boosts traffic and visibility.
Addresses buyer needs - The questions people search reveal the information they need to make decisions or learn more about an industry. Your content can speak directly to these buyer needs and questions.
Finding the Right Search Topics
Start by brainstorming a list of topics, keywords and questions related to your industry. You can also use online keyword research tools to identify high-volume searches and related long-tail keyword variations.
Focus on questions that allow you to provide an educational answer while highlighting your expertise. Here are some examples of common searches in the mining and construction industries:
⚒ Mining
Can mining be sustainable / environmentally friendly? (use this as a way to highlight the work you're doing to improve the environment!)
Why is mining bad? (Use this one to help educate on the benefits of mining!)
Is mining dangerous?
Will mining stocks go up?
Gold, diamonds, and lithium mining (over 100,000 searches per month!)
Underground and open pit mining differences
Mining near me
Mining examples
🏗 Construction
Are construction workers happy (use this as an opportunity to highlight employees, or benefits your company has!)
Can construction workers wear shorts (use this as a fun Introduction to PPE post!)
What construction is going on near me
What construction jobs / trades pay the most
Why construction takes so long
Will construction workers be replaced by robots (yes, this is a real search!)
Construction for beginners / no experience (highlight any training or entry level positions you may have at your company!)
Coming up with helpful, strategic content to answer common questions and establish expertise takes time and skill. At MineLife Media, we specialize in creating custom industrial content marketing strategies for mining, manufacturing, and construction companies.
We make it easy to implement an advanced content strategy that builds authority and generates more traffic. To learn more about our industrial content marketing services, visit our website www.minelifmedia.com or contact us today to get started!
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