One of the most commonly asked questions we get at MineLife Media is "What is the best way to share posts from my company page on LinkedIn?"
Today, we are digging into what each engagement option means on LinkedIn, the pros and cons, and how it can affect sharing content from your company page to your personal page! This is great to know if you're looking to build your audience, implementing an employee advocacy program, looking to leverage your personal branding, or sharing best practices within your company!
But first - Why Engagement Matters on LinkedIn
Interacting with posts signals their quality. The more engagement a piece of content receives, the further LinkedIn spreads it.
Likes, comments, reposts and added thoughts all contribute to this. They show approval from others in your network.
But some engagement types provide higher value than others for boosting reach. Understanding the differences can optimize your LinkedIn strategy.
LinkedIn Engagement Option 1: Like
The "Like" button provides an easy one-click way to show you enjoyed a post. LinkedIn now offers different "reactions", such as like, celebrate, or even funny!
Pros
Quick and simple
Registers approval
Shows your connections that you engaged with the post
Cons
Limited reach boost
No commentary or further insights
Overall, liking is fine but doesn't move the needle much in terms of visibility. Other options add more value.
LinkedIn Engagement Option 2: Comment
Commenting enables you to join the discussion and share insights. This is valuable to share perspectives, ideas, and connect with other individuals!
Pros
Positions your expertise
Furthers conversation
Boosts relevance signal
Cons
More effort than just liking
Can open you up for discussion or disagreement from others
Since good comments tend to get liked and replied to themselves, this snowballs engagement.
👉👉 Comments have the highest impact for improving LinkedIn reach.
LinkedIn Engagement Option 3: Repost
Reposting shares a post without additional thoughts. All further engagement goes to the original poster.
Pros
Easy way to endorse good content
Supports original poster, as all likes and comments show up on the original post
Cons
No customization
Limited personal visibility boost
Essentially a one-click "like", reposts endorse great content but do little for you besides showing support.
LinkedIn Engagement Option 4: Repost with Thoughts
Adding your own commentary when you repost enables you to provide extra value, which benefits both you and the original poster.
Pros
Shares your perspective
Combines endorsement and thought leadership
Benefits the original poster through the share, but also benefits you since the likes and comments go on your own post and profile.
Cons
Potential to fragment discussion
More work than plain repost
👉👉 Reposts with unique insights stand the best chance of being seen by your wider network while also attributing back to the original piece.
Key Takeaways: Comment for Reach, Repost to Endorse
Comments add the most value for boosting LinkedIn visibility through engagement.
Plain reposts easily endorse posts without personalized commentary.
Added thoughts while reposting showcase expertise but may divert some attention from the original post.
Focus on quality over quantity of engagement. Thoughtful interactions based on relevance have the highest impact.
Download this infographic to make it easy, and share with your social network!
Want to know more?
Are you struggling to get more eyes on your social media content? Do you need help developing an effective social media strategy?
The team at MineLife Media are experts at social media consulting and can help take your social media game to the next level.
We offer customized strategies to magnify your reach, engagement and results across all major platforms. Our data-driven solutions are tailored to your unique goals and target audiences.
Email us at minelifemedia@gmail.com , or book a discovery session on our Booking Calendar to learn how we can help you accomplish your social media goals!
What about other platforms?
Should we break down engagement for another platform? Let us know in the comments which one you'd like to see next!
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