In the mining and construction industry, having a strong presence on LinkedIn is crucial for connecting with potential investors, partners, and community stakeholders. One way to make the most of your personal or company LinkedIn page is by utilizing competitor analytics.
Competitor analytics allow you to benchmark your performance against other industry players. You can gain insights into what content resonates, optimal posting cadence, and more. Reviewing competitor analytics should be a regular part of your social media strategy.
Why Review Competitor Analytics?
Competitor analytics help you:
See how your audience growth and engagement compare to competitors
Identify content formats and topics that perform well in your industry
Optimize your posting strategy based on what works for competitors
Discover potential partners or connections based on employee spotlights
Gain inspiration for your own content by analyzing competitors' top posts
In short, keeping tabs on competitors allows you to elevate your own LinkedIn presence. You can build on proven tactics while also identifying potential gaps or opportunities in your niche.
Setting Up Competitor Analytics
The competitor analytics dashboard is easy to set up right within your LinkedIn Page. Simply go to your Page analytics and click on the Competitors tab. You can search for and add competitors to track up to 10 Pages including your own (so you can add up to 9 competitor pages). Click the video below for a further in-depth tutorial!
While tracking direct competitors is the most valuable and relevant option for your business, I highly encourage you to think outside the box on these available metrics. I personally like to also add in a few pages I admire, with content different than mine that I can learn from or see how it performs.
Reviewing Key Metrics
Once you've added competitors, you can analyze:
Follower growth compared to competitors
Engagement numbers on posts
Posting frequency compared to competitors
Top-performing content from competitors
Not number one compared to your competition? It's not the end of the world! Take a look at your content strategy, your page's in-depth metrics, and maybe test some new content formats and ideas. Not being number one means there is room to grow and improve, or set yourself apart.
Are you number one? Congrats! But that doesn't mean it's time to settle in either. Take a look at what is setting you apart, where you can improve, and what ideas you can test out!
Turn Insights into Action
The true value comes from taking action based on competitor analytics. Use the data to create an optimal posting strategy, highlight your differentiators, and make changes to underperforming areas. Be sure to revisit this dashboard regularly, and adjust as needed.
Looking to do a further in-depth competitor analysis, or need help setting your company apart on LinkedIn and other social media platforms? Contact us at MineLife Media to learn how we can help!
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