It's a common question I get here at MineLife Media: "Jess, how can we make our social media better, perform more, or bring in more leads?"
Our comprehensive services at MineLife Media cover everything from strategy development and content creation to post scheduling and analytics. We handle the nitty-gritty of social media management, allowing our clients to concentrate on their core business. This is particularly beneficial for those aiming to enhance top-of-funnel sales, build brand awareness, or maintain an active online presence.
But, how can you make your social media truly shine, whether you're a MineLife client or managing it on your own?
If you're seeking ways to boost your social media following and engagement, this post is for you!
Engage with Your Audience & Manage Your Community Social media is meant to be interactive! Answer questions, like, and interact with posts as your page. Building a community around your brand is essential.
Encourage Employee Advocacy At MineLife, we emphasize the power of employee participation in social media. Encourage your team to share and engage with your company's content to expand your reach organically.
Ensure Your Social Media Icons Are Functional Make sure your social media icons are visible and functional on your newsletters and website. Surprisingly, only about 80% of companies in the mining industry have their social media linked on their websites!
Invest in Quality Content and Creative Assets "Invest" might sound daunting, but great content doesn't have to be expensive. High-quality cell phone photos from employees, hiring a local photographer, or partnering with a mining-specific content firm like PENDA Productions can make a significant difference. Engaging visual infographics, especially in the data-heavy mining industry, are also highly effective (check out Visual Capitalist for inspiration).
Repost Employee Content Employee posts can showcase the team spirit and expertise within your company. Reposting these on your main page highlights your team's contributions and strengthens your brand image.
Brand Personification Consider giving your brand a unique personality on social media. Big brands like Wendy's have successfully adopted this strategy, making their social media presence more relatable and engaging.
Experiment and Innovate Don’t be afraid to try new things! Social media is dynamic, and what works for others may not work for you. Focus on your goals and audience, and test different types of content to see what resonates.
Increase Your Presence
If you’ve hit a plateau, it might be time to up your game. Here are some posting guidelines:
Twitter / X: 2-3 posts per day
Facebook: 3-5 posts per week
LinkedIn: 3-5 posts per week
Instagram: 3-5 posts per week, plus Stories
YouTube: One video per month, plus 1-2 YouTube Shorts per week
By implementing these strategies, you can significantly enhance your social media presence and engagement. At MineLife Media, we're passionate about helping businesses like yours thrive online. Whether you need help with strategy, content creation, or full-scale social media management, we’re here to support you. Reach out to us today to learn how we can tailor our services to meet your specific needs and help you achieve your social media goals!
What questions do you have about mining and social media? Let us know in the comments!
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