Social media is no longer an optional extra for businesses – it’s an essential way to reach customers, build awareness, and showcase expertise. Yet industrial companies have fallen behind the digital curve.
These visual, hands-on industries are perfect for leveraging social platforms. So why miss out on sharing striking images of machinery in action or timelapses of impressive projects with the world?
5 Tips for Creating Engaging Social Media Content as an Industrial Company
1. Strategize First
Determine your target audiences, goals, and the types of content that best convey your company’s strengths. Think about what your content pillars will be, such as:
Reaching investors
Engaging with local communities
Showcasing company culture
Finding new employees or business partners
2. Humanize Your Brand
Social media is about making connections through engaging content and authenticity. Spotlight passionate employees or share employee content, showcase company and community events, discuss industry insights and issues – anything that captures personality.
3. Showcase Visually
Mining and construction projects result in many visually impressive and unique content opportunities! From machinery timelapses to progress photos, leverage striking imagery through your social media platforms. Think about unique photo and video angles for content, such as:
Drone footage (remember, as a business this requires a commercial license in the USA, even for social media)
Experiment with time - try slow motion videos or timelapses
Unique angles - What does your site look like from the top of a headframe, or the steering wheel of a haul truck? How about from the bucket of an excavator?
Embrace the light - think about how your site changes during the day and night. Are you a 24-hour operation? Showcase your site with the full moon! How about that beautiful sunrise or sunset? Put a crane in the scene for an epic shot!
Quick tip - remember when filming content, always put safety first. When experimenting with visuals, never put yourself in a place that could be harmful. This means always wear proper PPE, follow the OSHA and MSHA rules when setting up a shot, and communicate clearly with any operators when you are near equipment.
4. Tell a Story
Social media is all about telling a story. What can you highlight with your company brand? Some ideas might include:
The "lifecycle" of your rock, from being a piece of core all the way through smelting!
A day in the life of an operator or other employees
What does an underappreciated part of your business look like and what important role do they play?
5. Interact and Respond
Social media is just that - social. Questions, comments, feedback – always acknowledge your audiences. Being responsive builds positive relationships and loyalty. With mining and construction companies the feedback and comments can be very hit or miss, but it's best to acknowledge and answer questions where you can.
So - what are some content ideas for your social media?
This really depends on your brand, goals, and content creation capabilities. However, here at MineLife Media we are always trying to help you come up with new strategies and ideas to help you stand out on social media!
Discover what people are searching to get ideas for your social media - MLM wrote a whole blog post about this, check it out here!
Employee Spotlights - share new employees, professional achievements, volunteer opportunities, etc! This helps make your business more authentic, and promotes employee advocacy.
Behind-the-scenes - people are always looking for new and interesting things on social media! Use this as an opportunity to educate people about the little known parts of your business.
Project updates & Milestones - share what is happening! The more often and real time you can do this, the more people and communities feel in the loop. Showcase new equipment, technology testing, safety milestones, and more!
Bring the fun - your company (hopefully) isn't boring, so why is your social media? Showcase the cool things you are doing, build a Safety Snowman in the winter, create a team-building challenge, or have a costume contest at Halloween!
Share relevant information - in and out of the industry. If you don't have a blog or news section of your own, share interesting information for your followers to read!
Sound a bit overwhelming? MineLife Media is here to help!
Executing an effective social media strategy requires time and skill. If managing these platforms and creating industrial social content seems overwhelming alongside your core operations, turn to the experts. With extensive industry experience along with social media and marketing expertise, MineLife Media fully manages industrial companies’ social platforms.
Our tailored strategies deliver engaging content, wider reach, lead generation, and brand growth. With MineLife Media responsible for all aspects of your social media, you can concentrate on what you do best!
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