When I get asked about content creation equipment, I often see the same worried look:
"Do I need to invest thousands of dollars in gear to start sharing my story?"
The short answer? Absolutely not.
In fact, some of my most successful content—including a TikTok with over 2 million views and a YouTube video reaching 57,000 viewers—was created using just my smartphone and basic editing apps.
But since equipment questions keep coming up, let's break down what you actually need versus what's nice to have, and what I personally use for different types of content.
The Only Essential Content Creation Equipment You Need
Let's start with the absolute basics—what you truly need to begin sharing your industry story:
A smartphone with a camera (let's be honest, you probably already have this)
A social media account (free and ready to use, it doesn't need a million followers)
Your unique perspective and knowledge
That's it. Really.
Maximizing Your Smartphone's Capabilities
Before we dive into fancy equipment, here are some tips to get the most out of your phone:
Clean your lens regularly (seriously, this makes a huge difference)
Use the grid feature to improve composition
Tap to focus on your subject before recording
Find good natural lighting (early morning or late afternoon works best)
Use your phone's built-in stabilization if available
Consider shooting in 4K if your phone supports it (but remember it uses more storage)
My Current Equipment Setup
For transparency, here's what I currently use for content creation. Remember: I built this collection over time, and none of it is necessary to start creating great content.
Audio Equipment
Wireless Lavalier microphones (various price points)
Pro tip: You get what you pay for with microphones. I've tested out several brands and price points, and shelling out a few extra dollars for a nicer microphone pays for itself in editing time!
Cameras
Panasonic Lumix G100
GoPro Hero 10 with Creator Kit
Canon T6
DJI Mavic Air 2 (I don't use this on my commercial projects, just for fun stuff!)
Pixel phone
Quick note: 80% of my content still comes from my phone, even though I'm a camera hoarder!
Computing Setup
Custom-built desktop for editing (this sounds fancy, but it's built from a variety of hand-me-down computer parts!)
Hot tip: If you're editing a lot of content, your equipment can be make or break. My computer has an Intel i7 processer, NVMe SSD (32 gb RAM), and Nvidia RTX 2080 graphics card. These aren't top of the market by any means, but investing in a good quality graphics card and processor can really make all the difference.
LG Gram laptop for travel
This is 100% for work and portability, I do as little content editing on it as possible! Video editing on it is not a great experience.
iPad for mobility
I use this to keep my notes on (let's be real, memorizing geological sections can be difficult, especially in an unfamiliar area) and in some cases a teleprompter!
Miscellaneous Equipment
Quality headphones
DJI OM 5 cell phone gimbal (I don't really use this that often)
Basic tripods
Light box for specimen photography (Also don't use this very often)
Adobe Suite
Since my full time job is content creation for both myself and my clients, I shell out for the full Adobe Suite. However, if you're just creating for yourself, a free CapCut and Canva account will go a long way!
Helpful Budget-Friendly Additions
If you're ready to invest a little:
Cell phone mount for your camera (great for simultaneous vertical/horizontal content)
Extra phone storage or cloud storage
Basic phone tripod
Simple clip-on microphone
What's On My Wishlist
For transparency, here's what I'm looking to add to my setup, especially with Black Friday sales coming up!:
Updated Drone (after getting my commercial license)
Remember - if you do anything commercial (like have a monetized presence or sponsored video), you're required to have a commercial drone license.
I've had a DJI Mini 2 and DJI Air 2 in the past, and enjoyed them a lot! The Mini series is fantastic for getting started.
Insta360 X4
It was between this and a GoPro earlier this year, but I'd love to have both! I love the versatility of this camera especially as an outdoor brand / vlogger, and there's been a couple of instances this year where I've missed a good shot because I didn't turn the camera the right way. The 360 eliminates that! It also makes cool virtual reality experiences (check out this video by MineLife Media client, the MBMG!).
Professional camera upgrade
I'm eyeing a Sony A7iii after my little brother let me borrow his earlier this year!
A computer monitor for editing
I mentioned that my desktop is a hodgepodge of pieces and hand-me-downs. This includes the monitors! A good quality monitor can make all the difference when editing photo and video content!
Platform-Specific Considerations
While you can create content for any platform with just a phone, here's what typically works best:
LinkedIn: Authentic, in-the-moment content often performs better than over-produced videos
TikTok/Instagram: Phone footage and photos works perfectly
YouTube: While higher production value can help, engaging content matters more
Professional Presentations: Phone footage can still work great with good lighting and audio, but this is where it might be worth having better quality and produced content.
If you don't want to buy expensive equipment, consider hiring a professional production group (you know we love the work of PENDA Productions!)
The Reality Check
Here's something crucial to remember: The most important aspects of content creation aren't about equipment at all. They're about:
Consistency in posting
Authenticity in your message
Value to your audience
Clear communication
Your unique perspective
Getting Started
Don't wait for the "perfect" setup—start with what you have. Some of the most engaging industry content comes from professionals simply sharing their day-to-day experiences with basic equipment but genuine enthusiasm.
What's Next?
Keep an eye out for our upcoming series on content creation tips and strategies. We'll be sharing practical advice on getting started, finding your voice, and building your presence across different platforms.
If you're already creating content but finding it challenging to manage alongside your professional responsibilities, or if you're looking to develop a more strategic approach to your personal brand, MineLife Media is here to help. We specialize in managing, analyzing, and strategizing industrial social media presence while maintaining authenticity and professional credibility.
Remember: The best equipment is the one you already have. Your industry knowledge and perspective are far more valuable than any camera or microphone.
Start sharing your story today—your future audience is waiting to hear from you.
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