The holiday season can be a tricky time for mining, construction, and other B2B companies to stand out on social media. With key decision makers out of office and your brand competing against the high-budget holiday campaigns of B2C companies, how can you organically build up your brand over the holidays?
Focus on using holiday social media to create authentic connections
Share behind-the-scenes photos and videos that give an inside look at your employees and company culture.
Introduce key team members by name and highlight their roles, expertise, and passions at your organization.
Ask workers to share their holiday traditions, plans, and how they give back during the season.
Increase community engagement
Get involved with local holiday charity drives and events.
Volunteer at a food bank or shelter.
Offer your office or warehouse space as a donation drop-off location.
Showcase your company and employees giving back to help spread holiday cheer.
Curate and share the latest industry news, trends, and thought leadership content.
With B2B buying cycles slowed down over the holidays, prospects have more time to take in valuable educational materials. Provide them with resources to stay informed this season.
Run contests on social media for fun prizes like gift cards to local businesses.
Ask followers for festive submissions like favorite holiday photos and recipes. These types of lighthearted social activities keep your brand top of mind.
While paying for social media advertising can help drive traffic and conversions, don't ignore the power of organic social media brand-building during the holiday season. By humanizing your company culture and providing value to your community, you can authentically connect with your target audience.
Let our team of social media experts at MineLife Media help build an organic holiday social media strategy that resonates with your audience while staying true to your B2B brand. Reach out today for a free consultation on developing engaging social media content that drives results!
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